SERP 101: Exactly About Search Results Pages

SERP 101: Exactly About Search Results Pages

Some paid outcomes from the Bing SERP

When you look at the example above (a SERP for the search query “lawnmowers”), most of the total outcomes from the SERP – except for the map and company listing beneath it – are paid outcomes. The 3 big text-based adverts towards the top of the SERP (considered positioning that is prime advertisers) are typical PPC advertisements. Continue reading »